Think back to your last job start: the mix of excitement, exhaustion, and that awkward feeling of not quite knowing who’s who or where to find what you need. For those who joined a new job during the pandemic, a new-starter gift—a small token sent to mark the first day—might have been a part of your onboarding experience.
Once considered a hallmark of large, progressive organisations looking to stand out, new-starter gifts have evolved into a must-have of the modern onboarding process. In an era where employee experience and journey are at the forefront of creating a thriving workplace, these gifts play a pivotal role in shaping the future of work.
Here’s ten reasons why new-starter gifts are a must-have for forward-thinking companies:
1. They set the tone for a positive workplace experience.
A thoughtfully chosen gift can transform the initial days of a new starter, setting a positive tone that influences their entire experience with the company. It signals that the organisation values and welcomes them, laying the foundation for a supportive and engaging work environment.
2. They reinforce the organisation's culture.
Gifts that reflect the company’s values and culture help new employees quickly understand and embrace the organisation’s ethos. Whether it’s a sustainable gift for an eco-conscious company or a tech gadget for a cutting-edge firm, it reinforces what the organisation stands for.
3. They inspire the individual's best work.
A well-chosen gift can motivate new starters by aligning with their personal or professional interests. For example, a voucher for a local café can encourage them to explore their new environment, while a card sort activity for identifying their strengths can inspire their best work.
4. They spark feelings of excitement and engagement.
Receiving a gift can ignite a sense of excitement and engagement, making new employees feel valued and eager to contribute. This initial boost can enhance their enthusiasm and drive, setting a positive trajectory for their future at the company.
5. They express appreciation.
A new-starter gift is a tangible way to express gratitude for the new employee choosing to join your organisation. It acknowledges their decision and helps them feel appreciated right from the start.
6. They aid transition and adjustment.
Starting a new job can be overwhelming. A carefully selected gift can ease the transition, providing practical items or resources that help new starters navigate their new role more smoothly.
7. They recognise efforts during the recruitment process.
New-starter gifts also serve as a recognition of the effort and enthusiasm shown during the recruitment process. It’s a way to celebrate their successful journey through the hiring process and their new beginning.
8. They build trust and rapport.
A thoughtful gift helps build trust and rapport with new employees. It demonstrates that the organisation is considerate and attentive, fostering a sense of belonging and trust.
9. They make new employees feel part of the team.
A well-chosen gift can help new starters feel like they’re already part of the team. It’s a gesture that integrates them into the workplace culture and makes them feel included from day one.
10. They promote brand advocacy.
When new employees receive gifts that reflect the company’s brand and values, they’re more likely to become advocates for the organisation. It’s a powerful way to build brand loyalty and positive word-of-mouth.
How to choose the right new-starter gift?
Selecting the perfect gift involves more than just picking something off the shelf. We'd recommend it is:
Thoughtful: Relevant to the individual’s interests or needs, such as a voucher for a local café or a subscription to a professional development resource.
Inspiring: Motivates and encourages the employee to do their best work (and take good care of their wellbeing) like a card sort activity to explore their values or strengths.
Memorable: An item they can keep and cherish, such as a reusable coffee cup, a plant, a book, or a journal.
Practical: Useful in their daily work life, like a high-quality notebook, pen, or a planner.
Consistent: Aligned with your brand’s values, avoiding items that don’t fit with your organisational culture.
New-starter gifts are no longer seen as extravagant but as an essential part of the modern onboarding experience. They reflect a company’s commitment to creating a positive and engaging start for new employees. Make your new-starter gifts a cornerstone of your onboarding process and watch as they transform the employee journey for the better.
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